TikTok Shifts Content Moderation to Europe
(MENAFN) TikTok is preparing to cut several hundred jobs in the United Kingdom, primarily affecting staff responsible for reviewing content on the platform.
This decision involves relocating these responsibilities to other offices across Europe and increasing reliance on artificial intelligence (AI) tools to enhance its moderation capacity, according to a news agency.
"We are continuing a reorganization that we started last year to strengthen our global operating model for Trust and Safety, which includes concentrating our operations in fewer locations globally," a TikTok spokesperson told the news agency.
Nevertheless, the Communication Workers Union (CWU) condemned the strategy.
CWU’s National Officer for Tech, John Chadfield, stated: "TikTok workers have long been sounding the alarm over the real-world costs of cutting human moderation teams in favor of hastily developed, immature AI alternatives."
He further noted that this decision comes "just as the company's workers are about to vote on having their union recognized."
TikTok commented that it intends to "maximize effectiveness and speed as we evolve this critical function for the company with the benefit of technological advancements."
This reduction will impact employees based in London as well as hundreds more throughout Asia, though affected personnel will have the opportunity to pursue alternate positions within the organization.
This development follows increased content regulation in the UK via the Online Safety Act, which grants authorities the power to impose fines of up to 10% of a company's global revenue for violations.
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