XS.com names Hanna Le Vietnam business development director

XS.com appointed Hanna Le as Vietnam regional business development director, bringing back a former country manager to help deepen partnerships and expand the company's local footprint. The move underscores XS.com’s push to grow in Vietnam with a leader who already knows the market and its partner base.

Why it matters: - XS.com is betting on local leadership to strengthen its Vietnam business. - The appointment puts a market veteran in charge of partnerships, growth initiatives and local expansion. - Vietnam remains a focus market for XS.com as it looks to deepen its regional presence.

What happened: - XS.com appointed Hanna Le as Vietnam regional business development director. - Le previously worked at XS.com as country manager and has rejoined the company. - The company announced the appointment on November 4, 2026. - XS.com described itself as an award-winning global fintech and financial services provider.

The details: - Le will lead business development initiatives in Vietnam. - Her responsibilities include expanding partnerships, identifying growth opportunities and strengthening XS.com’s local presence. - Le will work closely with regional teams and marketing staff to build initiatives that reflect the needs of Vietnamese clients and partners. - Before returning to XS.com, Le was business development director at GTCFX. - At GTCFX, she managed the sales team and oversaw partnerships. - Earlier in her career, Le was country manager at Radex Markets. - At Radex Markets, she handled business development, retail sales teams, hiring, training and local market planning. - Le also worked as a sales manager at Info Finance – CFD Media, supporting brokers entering Vietnam through branding, industry networking and tailored marketing. - Her background also includes a senior sales officer role at Shinhan Bank. - XS.com said Le’s experience in business development, team leadership and partnership management will support the company’s broader growth strategy.

Between the lines: - The hire signals XS.com is prioritizing people with direct Vietnam market experience rather than relying on remote regional oversight. - Le’s prior history with XS.com may help shorten the ramp-up period and speed execution on local partnerships. - The appointment also suggests XS.com wants tighter alignment between commercial expansion and local marketing in Vietnam.

What's next: - Le is expected to focus on strategic partnerships and new growth opportunities in Vietnam. - XS.com aims to use her market knowledge to better understand local partner needs and build stronger relationships. - The company is positioning the role to support continued expansion in Vietnam and broader long-term growth.

The bottom line: - XS.com is putting a familiar market operator in charge of Vietnam growth, signaling a more aggressive push to expand its local footprint.**