Kent Companies joins Velocity Logic Group’s Pay with Points network

The Kent Companies has joined Velocity Logic Group’s Pay with Points network, letting Kent Kwik customers use bank and card rewards for instant fuel discounts. The rollout is live and will expand across Kent locations over the coming months, giving the chain a new loyalty tool as more partners are added.

Why it matters: - Kent Kwik customers can now turn rewards points from participating banks and card issuers into instant fuel savings. - The move gives Kent another way to attract shoppers and reward existing customers across its fuel and convenience network. - Velocity Logic Group can extend redemption to Kent automatically as it adds new financial partners, with no store-level changes required.

What happened: - Velocity Logic Group welcomed The Kent Companies to its Pay with Points network. - The program is live now and will expand across Kent sites over the coming months. - Customers at Kent Chevron locations can redeem points from participating bank, card issuer and fintech rewards programs at the pump. - Kent is rolling out the program site by site as it upgrades locations across its network.

The details: - Customers pay at the pump with an eligible card, and points apply as an instant cents-off-per-gallon discount. - No separate loyalty card, app or code is required. - Pay with Points also works inside the store on the latest Verifone point-of-sale software. - VLG is supporting the rollout alongside Kent’s team. - VLG said the program uses its real-time loyalty and payment-card rewards redemption platform for fuel and convenience retail. - VLG says the platform integrates with point-of-sale systems and supports dynamic scoring, targeted promotions and reporting. - VLG says its broader suite includes loyalty rewards, enrollment, loyalty cloud, the “Target All” AI engine and Pay with Points. - VLG says its solutions have generated more than $120 million in value and processed more than 1.2 billion transactions across 13,000 retail sites. - VLG says it has more than 50 years of heritage in convenience and retail fuel technology. - Kent says the company was founded locally by the late Buck Kent in 1957 and remains family-owned. - Kent says its business includes 132 Kent Kwik convenience stores across 8 states, plus 5 Kent Lube Fast Oil Change Centers, 6 WesTex Urgent Cares, 13 Mr. Payroll Check Cashing locations, 6 Rustic Cafés, 4 Baskin Robbins franchises, 14 Kent Car Washes and 2 Kent Tire Stores.

Between the lines: - The partnership gives VLG’s bank, card issuer and fintech partners more places where members can redeem points. - The setup lowers friction for customers because redemption happens at the pump without a separate enrollment step at the store. - Kent’s phased rollout suggests the company is tying the launch to broader site upgrades rather than switching every location at once.

What’s next: - Kent will continue turning on Pay with Points across its network in the coming months. - VLG said it expects to grow the program with Kent as more sites come online. - More bank partners could expand redemption to additional customers without changes at Kent stores.

The bottom line: - Kent is adding a rewards redemption feature that can make fuel purchases cheaper for eligible customers while giving the chain a new loyalty hook tied to its growing store network. - VLG is using the partnership to widen the reach of its Pay with Points ecosystem across fuel retail.