LEPAS turns auto show into lifestyle experience in Wuhu

LEPAS used its first Global Elegant Lifestyle Week in Wuhu to showcase a new retail and brand format that blends vehicle demos, design, technology and community. The company is positioning LEPAS Maison as a template for global lifestyle spaces tied to local markets.

Why it matters: - LEPAS is trying to sell more than cars. The brand is using lifestyle spaces to make its “elegant mobility” message feel tangible to global buyers. - The format could become a model for how LEPAS opens future experience centers in overseas markets. - The company is tying product discovery to community-building, local culture and hands-on technology demos.

What happened: - LEPAS Maison hosted hundreds of Global Elegant Lifestyle Partners and media representatives from around the world in Wuhu from Oct. 18-24 for the first LEPAS Global Elegant Lifestyle Week. - The event ran under the theme “TOGETHER IN ELEGANCE.” - LEPAS used the Maison to introduce models, connect users with one another and present its idea of an elegant lifestyle. - The brand also explored how that lifestyle concept could translate across different markets.

The details: - Visitors experienced the brand’s leopard-inspired design language up close. - Guests sat inside the vehicles, touched interior materials and tested smart features. - The experience reflected LEPAS’s three pillars: leopard aesthetics, elegant technology and refined space. - LEPAS said those pillars are meant to turn the “Drive Your Elegance” promise into something users can see and experience. - The Maison placed cars in a welcoming setting instead of showing them as stand-alone display objects. - Visitors took part in conversations about color and fashion trends. - Those discussions examined how leopard aesthetics connect with different cultural perspectives and global lifestyles. - Over coffee, users shared personal stories and views on elegant living. - Guests also tried AiMOGA robots and other advanced Chery Auto technologies. - The setup showed how people, cars and smart robots could work together in real life. - LEPAS said the combination of design, community and technology created an immersive elegance experience. - The company framed the Maison as a reference point for bringing its lifestyle vision to global markets.

Between the lines: - LEPAS is moving away from a traditional showroom model and toward an experience-led brand strategy. - That shift suggests the company wants emotional connection and cultural relevance to support its international expansion. - The emphasis on local culture also signals that LEPAS expects its global presence to be adapted market by market, not copied uniformly.

What's next: - LEPAS plans to bring similar lifestyle experiences to global markets. - During the Global Elegant Lifestyle Week, the brand reached agreements with partners in several regional markets. - LEPAS plans to open experience spaces that follow common brand standards while reflecting local culture and user needs. - The goal is for users in different countries to experience LEPAS’s elegant-lifestyle concept in a way that feels close to their own culture. - LEPAS already has more than 500 sales and service points in its expanding global dealer network.

The bottom line: - LEPAS is using the Maison format to turn brand identity into a global retail and community playbook, not just a vehicle launch event.