Just Mind Counseling named finalist for Austin customer experience award

Just Mind Counseling has been named a finalist in the Customer Experience category of the 2026 Greater Austin Business Awards, with winners set to be announced Nov. 18 in Austin. The recognition highlights the practice’s overhaul of how clients find care, start care and stay in care across its two-location, 50-clinician operation.

Why it matters: - The finalist nod puts a local mental health provider in the spotlight for improving access, responsiveness and fit at a time when therapy clients often face confusion and delays. - Just Mind’s work centers on the steps that determine whether a person actually gets care, not just the therapy session itself. - The practice says the changes have reduced friction for both clients and clinicians.

What happened: - Just Mind Counseling was named a finalist in the Customer Experience category of the 2026 Greater Austin Business Awards, presented by the Austin Chamber of Commerce. - Winners will be announced Wednesday, Nov. 18, at the JW Marriott Austin. - The Austin practice is independently owned and has about 50 licensed clinicians across North and South Austin. - Just Mind rebuilt its website, brand and client intake process after a multi-year effort to improve the full client journey.

The details: - Leadership brought in outside consultants, a marketing researcher and software developers to reassess how the practice operates. - An organizational audit mapped workflows across leaders, managers and staff and identified process changes. - Client interviews helped the practice learn what current and prospective clients valued and where service fell short. - Developers continue to improve tools for new client signup, scheduling, online therapy and internal clinician systems. - The new Just Mind website was rebuilt from the ground up with clearer pages for services such as depression counseling, couples therapy and teen counseling. - Every new client gets personalized support and a concierge match with a therapist, rather than choosing from a list. - Every client is invited to complete a satisfaction survey, and leadership reviews the responses and follows up personally. - Just Mind reports a Net Promoter Score of 82. - The leadership team reviews key performance indicators each month and adjusts course as needed. - The practice was founded in 2007 by William Schroeder, LPC, and Teri Schroeder, LCSW. - Just Mind offers individual, couples, family, child and teen therapy, plus telehealth across Texas. - Areas of focus include anxiety, ADHD, depression, trauma and relationships.

Between the lines: - The nomination reflects a broader shift in health care toward customer experience as a competitive advantage, especially in services where first contact can determine whether someone stays engaged. - In therapy, the intake process can be as important as the treatment plan because confusion about insurance, rates or therapist fit can stop care before it begins. - The practice’s emphasis on continuous feedback suggests the overhaul is meant to be ongoing, not a one-time redesign.

What’s next: - The Greater Austin Business Awards will name winners on Nov. 18. - Just Mind says it will keep using client feedback and monthly performance reviews to refine operations. - The practice plans to keep improving how clients find care, book care and move through treatment.

The bottom line: - Just Mind Counseling is betting that better access, clearer communication and stronger therapist matching can be as important as the therapy itself.