Toothbrush Toys lands on Good Morning America ahead of licensed product push

Toothbrush Toys will appear on Good Morning America on Saturday, Sept. 5, as the children’s oral care brand joins ABC Secret Savings with 50% off select products through September. The national TV spot comes as the company prepares to launch new licensed toothbrushes and brushing timers tied to major kids’ entertainment brands.

Why it matters: - Toothbrush Toys is gaining national exposure as it prepares a broader licensed-product rollout. - The company is using recognizable characters and entertainment to make brushing more engaging for young children. - The expansion could help the brand reach more families looking for easier daily oral-care routines.

What happened: - Toothbrush Toys is participating in ABC Secret Savings throughout September. - Select character-based toothbrushes and replacement brush heads are discounted 50% while supplies last. - Toothbrush Toys will be featured on Good Morning America on Saturday, Sept. 5. - The Good Morning America appearance puts the brand in front of a national television audience.

The details: - Toothbrush Toys was founded by Nicki Warren and her late father. - The company was built around a simple goal: make brushing teeth something children look forward to while supporting oral health. - The brand’s current products pair imaginative play with oral care basics. - Toothbrush Toys also sells two-minute timers designed to help families meet dentist-recommended brushing time. - New products scheduled to launch this year include a Daniel Tiger's Neighborhood® character toothbrush, a KIDZ BOP® two-minute brushing timer, and a Baby Shark™ brushing timer. - The company’s upcoming lineup is meant to bring familiar characters, music, and entertainment into daily brushing routines.

Between the lines: - The ABC Secret Savings slot and TV appearance signal a push for higher visibility before the licensed-product expansion. - The new products suggest Toothbrush Toys is leaning further into licensed entertainment as a growth strategy. - Nicki Warren said the company’s progress carries personal meaning because she continued the business after her father died in 2023. - Warren said the company began with the belief that brushing could become a moment kids genuinely enjoy.

What's next: - Toothbrush Toys plans to launch the new licensed toothbrush and brushing timers this year. - The company will continue building around entertainment-linked oral care products as it expands its portfolio. - ABC Secret Savings shoppers can keep buying select products at half off through September, while supplies last.

The bottom line: - Toothbrush Toys is pairing a national TV spotlight with a licensing-driven product expansion to turn brushing into a more appealing habit for kids.