D’Art builds scalable phygital retail framework for Studds

D’Art created a phygital retail format for Studds that blends design, digital tools and in-store services to boost engagement and support future expansion. The project reportedly lifted foot traffic about 4X and won a Silver Design Award from A’ Design Award and Competition.

Why it matters: - Studds is using retail stores as an experience and brand-building channel, not just a sales point. - The new format is designed to be replicated across locations without losing brand consistency. - D’Art’s work gives Studds a model for future store expansion in different retail formats.

What happened: - D’Art Private Limited created a scalable phygital retail framework for Studds, a helmet and automotive accessories manufacturer. - The project reworked Studds’ retail presence through store design, execution and technology-led customer engagement. - The new store format aims to strengthen on-ground interaction and present products in a more meaningful way. - The project was presented as a future-ready retail expansion framework for the brand.

The details: - Studds is described as one of the largest helmet and automotive accessories manufacturers in the world, with about 25.66% market share in the Indian helmet industry. - D’Art developed Studds’ first phygital store. - The store includes augmented reality, virtual reality, smart mirrors and touch tables. - The digital tools are meant to support product trials and reduce passive browsing. - Shoppers can compare styles and features in real time instead of physically trying on every helmet and accessory. - Virtual reality is used to show how helmets and gear may help in an emergency. - D’Art also added a helmet sanitization machine inside the store. - The sanitization machine is available to visitors even if they have never bought from Studds. - The store initiative is positioned as a hygiene and safety measure tied to rider well-being. - The project is described as supporting foot traffic and improving perceptions of the brand. - Studds reported about 4X growth in overall foot traffic and customer dwell time. - Studds also saw higher conversion rates and stronger customer loyalty. - D’Art received a Silver Design Award from A’ Design Award and Competition for the retail deployment.

Between the lines: - The project reflects a broader retail shift toward experiential formats that blend physical product display with digital interaction. - The hygiene feature adds a practical service layer that can make the store more useful to non-customers as well as buyers. - The standardized execution approach matters because retail concepts often fail when they cannot be reproduced consistently across sites.

What’s next: - Studds can use the new framework as a rollout template for additional stores. - The scalable design approach is intended to help the brand expand while keeping quality and identity intact. - D’Art’s execution model could support future retail formats beyond a single flagship store.

The bottom line: - D’Art turned a helmet store into a repeatable phygital retail model that combines branding, product discovery and customer service in one format.