12,000 Vimeo customers moved to Gumlet after Bending Spoons deal

Gumlet says 12,000 customers migrated from Vimeo to its video platform between January 2025 and June 2026, moving more than 900,000 hours of video and over 2 petabytes of data. The company ties the shift to Bending Spoons’ acquisition of Vimeo and says the trend highlights growing risk for businesses that depend on third-party video infrastructure.

Why it matters: - Gumlet is framing the migration wave as a warning sign for companies that rely on outside video infrastructure. - The company says the shifts reflect concern about cost increases, reliability, and ownership changes at Vimeo. - The report positions enterprise video hosting as a market where customers are re-evaluating vendors faster after major acquisition events.

What happened: - Gumlet released The State of Enterprise Video Hosting Post-Vimeo, an 18-month report covering January 2025 through June 2026. - The company says its migration tracking recorded 12,000 customers moving from Vimeo to Gumlet during that period. - Those migrations covered more than 900,000 hours of video and over 2 petabytes of data. - The customer base included EdTech platforms, course creators, OTT operators, SaaS products with embedded video, and corporate training providers. - Gumlet links the migration trend to Bending Spoons’ September 2025 acquisition of Vimeo for $1.38 billion. - By January 2026, most of Vimeo’s staff had been laid off, including the entire video team.

The details: - Gumlet says the report identifies four drivers behind the migration away from Vimeo: higher costs, weaker reliability after layoffs, a strategic shift away from Vimeo’s creator and mid-market base, and trust loss tied to the acquisition pattern. - Industry analysis cited in the report says Vimeo’s published bandwidth policy pushes customers above 2 terabytes a month into Enterprise contracts starting at $15,000 to $20,000 annually. - Verified consumer reports cited in the report show renewal price increases of 20% to 50% for existing customers. - The report includes two verified customer case studies. - Career Launcher, one of India’s largest test-preparation companies, reported a 43% improvement in course completion rates and recovery of 21% of revenue from piracy after moving from Vimeo to Gumlet. - Career Launcher completed the implementation in less than two weeks. - Career Launcher now uploads 150,000 hours of video per month on Gumlet. - Career Launcher’s deployment uses DRM-protected video hosting with Widevine, FairPlay and PlayReady support. - Scott’s Bass Lessons, an online music academy that had used Vimeo for 15 years, also migrated to Gumlet during the research period. - Scott’s Bass Lessons said monthly costs fell, delivery became more reliable and the migration was seamless. - The report says similar acquisitions by Bending Spoons have followed layoffs and price increases, including Brightcove in 2025, Filmic in 2022 and WeTransfer in 2024. - After Bending Spoons took Brightcove private in a $233 million all-cash deal, Brightcove laid off 198 employees, including engineering and product staff.

Between the lines: - The report is also a marketing document for Gumlet, but its customer examples and migration counts are meant to show that the video infrastructure market is shifting. - The recurring reference to Bending Spoons suggests that ownership change itself has become part of customer decision-making, not just pricing or product features. - The rise of newer competitors points to a broader opening for specialized video platforms serving enterprise and creator customers.

What's next: - Gumlet says the full report, methodology, public source citations and migration framework are available on its website. - The company says customers are evaluating alternatives including Mux, Cloudflare Stream, Bunny Stream and api.video. - New creator-focused entrants such as Rushes and FrameRate are also positioning themselves against Vimeo. - Gumlet continues to market itself as an alternative for SaaS teams, EdTech platforms, course creators and OTT operators that need DRM, watermarking and secure hosting without bandwidth penalties.

The bottom line: - Gumlet is betting that Vimeo’s post-acquisition turbulence will keep driving customers to switch video infrastructure providers.