Merchmix launches mobile retail intelligence app

Merchmix has released a mobile app that puts live sales, stock, planograms and AI alerts into the hands of retail teams across the UK, Europe, the US and APAC. The launch is meant to help executives and store staff make faster decisions from the same real-time data, without relying on outdated reports or messages.

Why it matters: - Retail teams often split time between the shop floor and head office, which can slow decisions when information lives in outdated documents, printed planograms or message threads. - Merchmix is pitching mobile access to live retail data as a way to close that gap and improve execution. - The company says inventory distortion costs the global retail industry $1.7 trillion a year.

What happened: - Merchmix announced a new mobile app that turns smartphones and tablets into a live retail intelligence, product comparison and store execution tool. - The app is available to all Merchmix platform users, including retailers, brands, wholesalers and inventory-led businesses. - Merchmix said the rollout covers the UK, Europe, the US and APAC.

The details: - The app gives users access to live sales data, stock visibility and 3D planograms. - Executives can check margin, intake, trading performance, supplier issues, availability and priority risks from anywhere. - Retail staff can use the app during supplier meetings, store visits and trading calls. - Users can scan products while shopping to compare pricing, walk a competitor’s store or conduct market research. - The app includes a conversational AI layer that lets users ask questions in plain English. - Users can get immediate answers from live Merchmix data instead of searching reports or dashboards. - Buyers can ask which products are running low across their estate or which suppliers are running late. - Planners can pull up real purchase order and range performance data during supplier meetings. - The app serves up the most recently approved 3D planograms and visual merchandising guides. - Designers can see how fixtures will look in specific stores during the planning phase. - Completed tasks and execution can be confirmed with photos and QR code scans, creating a verifiable record of what happened in store.

Between the lines: - Merchmix is positioning the app as a practical operations tool, not just a dashboard, with emphasis on live access, field use and execution checks. - The product reflects a broader retail shift toward decision-making tools that travel with employees instead of staying behind in back-office systems. - The company is also framing real-time data as a way to align leadership, head office, field teams and store teams around one source of truth.

What's next: - Merchmix says the app is intended to help retailers make faster decisions and execute more consistently as teams work away from desks. - The company will rely on adoption across existing platform users as the main indicator of impact. - Merchmix founder and CEO Nicola Bond said leadership, head office, field teams and store teams can now stay aligned around the same live data on the move.

The bottom line: - Merchmix is moving its retail operating system from desktop to mobile, betting that faster access to live intelligence will improve day-to-day decisions and store execution.