Lee Transport chooses Gravitate TMS for fuel dispatch modernization

Lee Transport, a 200-truck fuel carrier with operations across the Mid-Atlantic, New England and Florida, has selected Gravitate TMS to replace a legacy transportation system. The move gives the carrier petroleum-specific dispatch tools and tighter digital links to major customers including Wawa, Marathon and Sunoco. Why it matters: - Fuel transportation has operational demands that generic freight software often cannot handle well, including split deliveries, petroleum billing, bill of lading management and tight delivery windows. - Lee Transport’s switch to a purpose-built platform shows how fuel carriers are prioritizing software that can improve dispatch, reduce manual work and connect more cleanly with retailer systems. - The selection also strengthens Gravitate’s network effect as more carriers and retailers use the same fuel-supply-chain infrastructure. What happened: - Gravitate announced that Lee Transport selected Gravitate TMS as the operating platform for its fuel transport business. - Lee Transport is a common carrier with 200 trucks, 275 drivers and more than 18 terminals across the Mid-Atlantic, New England and Florida. - The carrier delivers petroleum products, LPG and propane for brands including Wawa, Marathon and Sunoco. - Lee Transport is replacing a legacy general-purpose transportation management system. The details: - Gravitate TMS is built specifically for fuel transport carriers. - The platform supports fuel dispatch workflows, petroleum-specific billing and invoicing, automated BOL management and operational visibility for fuel teams. - A core part of the rollout is Crossroads, Gravitate’s connectivity layer that links carriers and fuel retailers through a common integration framework. - Crossroads gives Lee Transport real-time order visibility, load status updates and more efficient information exchange with customers. - The integration approach lets Lee Transport avoid building separate customer connections one at a time. - Several of Lee Transport’s major customers already operate on Gravitate, including Wawa, Marathon and Sunoco. - Those existing Crossroads connections are already live in the Gravitate network and are available to Lee Transport from day one. - Gravitate said its solutions connect carriers, retailers, refiners and wholesalers through a unified operating platform. - Gravitate’s product set includes Gravitate TMS for petroleum transport carriers, Supply & Dispatch for fuel retailers and Crossroads for data exchange across the fuel supply chain. Between the lines: - Lee Transport’s move reflects a broader shift in fuel logistics toward purpose-built software and connected operations. - Retailers have increased their digital coordination and visibility expectations, which raises the bar for carrier systems. - The company’s network alignment with customers already on Gravitate likely shortened the path to integration and made the decision easier. - Gravitate is using the Lee Transport win to reinforce the idea that a growing carrier-retailer ecosystem creates operational advantages for all participants. What’s next: - Lee Transport will use Gravitate TMS to modernize dispatch, billing and back-office workflows. - The carrier is expected to expand customer integrations through Crossroads as its network grows. - Gravitate will add another major fuel carrier to its connected network as it pursues further adoption across the refined fuels industry. The bottom line: - Lee Transport is betting that fuel-specific software and prebuilt customer connections will outperform a legacy freight system in a business where speed, visibility and billing accuracy matter.