Chef Deb Coaching launches SHIFT retreat for culinary CEOs

By AI, Created 9:06 PM UTC, June 04, 2026, /AGP/ – Chef Deb Coaching announced SHIFT 2026, a four-day luxury retreat for established culinary business leaders taking place July 15-18 in Sedona, Arizona. The event is aimed at CEOs who want strategic clarity, new direction, and a reset beyond day-to-day operations.

Why it matters: - SHIFT targets culinary CEOs whose businesses are already stable and who are looking for the next stage of growth. - The retreat is built around strategic reflection, not crisis repair, which signals a premium coaching offer for mature operators. - Chef Deb Coaching is positioning the program as a leadership reset for owners who want to lead differently, not just work more.

What happened: - Chef Deb Coaching announced SHIFT 2026 on June 4, 2026. - The retreat will take place July 15-18 in Sedona, Arizona. - The program is designed for established food service, product business owners and CEOs. - Chef Deb Oxman will create, host and coach the retreat. - Chef Deb Oxman is the founder of Savor Culinary Services and Chef Deb Coaching. - Chef Deb Oxman is also the author of So You’re a Chef Now What? and co-author of Behind Their Brand Volumes 1 and 2.

The details: - SHIFT is a four-day CEO-level reset built around high-level conversations, strategic thinking and time away from daily operations. - The retreat is intended for leaders whose teams already handle day-to-day execution. - Participants will step out of the business to evaluate the business and their role in it from a different perspective. - The format is designed to give CEOs space to think clearly, plan intentionally and lead with confidence. - At the end of the retreat, participants are expected to leave with a clearer sense of what comes next, new ideas, renewed energy and a redefined vision for their role. - Chef Deb said the retreat is meant to help CEOs find another level of growth and reconnect with work that feels exciting again. - Chef Deb said the mission is to help CEOs build a business that runs more effortlessly when they are not in the kitchen. - The program offers two participation options: The Full Experience, which includes a stay at a private luxury red rock estate, and the Daily Transformation Workshop only. - Registration and more information are available at the retreat page.

Between the lines: - The retreat leans into a luxury, high-touch positioning that fits founders who have already outgrown basic coaching. - The message also reflects a broader shift in founder coaching toward delegation, leadership identity and long-term business design. - By framing the event around “what’s next,” Chef Deb Coaching is marketing to operators who may be successful but still feel stuck in execution mode.

What’s next: - Chef Deb Coaching will host SHIFT during the July 15-18 retreat window in Sedona. - Interested culinary CEOs can choose between the full retreat experience and the workshop-only option. - The company is directing prospects to its signup page for attendance details. - More information and sign up are available at the retreat page.