Spa market seen reaching $135.37 billion by 2030

By AI, Created 1:12 PM UTC, June 04, 2026, /AGP/ – The global spa market is projected to grow from $80.06 billion in 2025 to $135.37 billion by 2030, according to The Business Research Company. Rising demand for personal care, preventive healthcare, and wellness services is driving expansion, with North America leading and Asia-Pacific expected to grow fastest.

Why it matters: - The spa market is moving from niche wellness spend to a broader consumer and healthcare-adjacent category. - The projected climb to $135.37 billion by 2030 signals stronger demand for self-care, stress relief, and preventive wellness services. - Spa operators, travel brands, and personal care companies could benefit as consumer spending shifts toward health and relaxation.

What happened: - The Business Research Company released a global spa market report on June 4, 2026. - The report estimates the market will rise from $80.06 billion in 2025 to $89.19 billion in 2026. - The report forecasts the market will reach $135.37 billion by 2030. - The report uses a 2026-2030 CAGR forecast of 11.0% for the spa market.

The details: - The recent growth is linked to higher disposable incomes, greater health consciousness, growth in tourism and hospitality, rising urban stress, and wider access to spa and wellness centers. - The forecast growth is driven by preventive healthcare demand, advanced wellness technologies, luxury and destination spa development, and sustainability efforts in spa operations. - Consumer spending on self-care is also supporting demand for wellness services, stress-relief services, holistic therapies, medical spa treatments, and digital wellness platforms. - The report defines spas as venues offering services such as saunas, pools, steam rooms, medical spas, day spas, mineral spring treatments, mud baths, and ayurvedic therapies. - The report includes regional coverage across North America, Asia-Pacific, South East Asia, Western Europe, Eastern Europe, South America, the Middle East, and Africa. - North America held the largest share of the spa market in 2025. - Asia-Pacific is expected to post the fastest growth in the coming years. - The company also said its 2026 reports now include market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, and updated graphics and tables.

Between the lines: - The spa market forecast reflects a wider shift toward experience-based spending that mixes wellness, tourism, and beauty services. - Rising personal care purchases suggest spas are increasingly tied to everyday consumer routines, not just occasional luxury visits. - The strong regional split points to mature demand in North America and faster new-market adoption in Asia-Pacific.

What’s next: - The Business Research Company is offering a free sample and the full spa market report through its website. - Related reports are also available for spa resorts, geomarketing, and data lake markets. - As wellness demand expands, spa businesses may continue adding digital tools, medical treatments, and sustainability-focused services to stay competitive.

The bottom line: - The spa industry is on track for double-digit growth through 2030, powered by consumer self-care habits and rising demand for wellness-led experiences.